B2B ecommerce development for the way your trade customers buy

B2B functionality we can help you develop

We can scope trade-account journeys, product discovery, repeat purchasing, quote requests and account-specific information. Depending on the platform and available features, the work may include customer pricing, order approval or integration with the system that manages commercial terms.

We establish what should be provided by the platform, a suitable extension or custom development. Feature availability and licensing vary, so they need checking rather than assuming every B2B capability is included in every edition.

For an existing store, we can work on a defined part of the buying journey. You may need a faster route to repeat orders, a clearer account experience or a connection that stops staff re-entering orders. Those improvements can be valuable without a full replatforming project.

Make the account model fit the customer organisation

A business customer may have several people involved in purchasing. Someone selects products, another approves expenditure and a finance contact needs access to relevant documents. Treating them as one shared login can create confusion about authority and responsibility.

We help define the account structure and permitted actions. That includes onboarding, account approval and what happens when a user leaves the organisation. The requirements should reflect the commercial process and the capabilities of the chosen platform.

Your administration team also needs a workable process. We consider how accounts are reviewed, where key information is maintained and which changes should originate in an ERP or another authoritative system.

Present the right products and prices

Trade buying can involve customer-specific catalogues, quantities, units and commercial terms. The website needs to present those clearly and consistently with the system that owns them.

We work through the applicable pricing and product rules before building the interface. A value that appears on a product page must make sense when the item reaches the basket and order. If another system calculates or approves a term, the integration and timing need to be part of the scope.

We also consider product discovery for repeat buyers. Some customers browse; others know a code and want to find an item quickly. The buying experience should support the actual pattern rather than assume every trade order begins with a retail-style journey through categories.

A practical example: reducing repeat-order effort

Imagine a customer who orders a similar set of consumables every month. They currently email a list because selecting each product online is slower than contacting the sales team.

We could assess a reorder or saved-list journey, subject to the platform and account rules. The process would still need to check current availability, valid products and applicable prices. It should not silently reproduce an old order using information that no longer applies.

The result to review would be the complete purchase journey: finding the previous items, updating quantities, seeing current terms and submitting the order through the supported process. That gives the customer convenience while preserving the business rules behind the sale.

Connect the store to operational systems

B2B ecommerce is often closely tied to ERP and warehouse processes. Customer identities, product codes, order statuses and stock definitions need to agree across the systems involved.

Midoriweb can scope those integrations alongside the store development. We establish data ownership and the handling of rejected or delayed updates. An order should not disappear into an integration with no clear indication of whether the receiving system accepted it.

Where a provider or internal team owns the interface, we identify the information and cooperation needed early. This helps prevent a visually complete store from reaching launch with essential operational decisions unresolved.

Support exceptions without making every order manual

Some trade orders need review. An account may be on hold, a product may require confirmation or a customer may request a term outside the standard process. The store should make those situations understandable.

We define when an action can proceed automatically and when it needs a staff decision. If the customer has submitted a request rather than a confirmed order, the wording should say so. Clear statuses and communication help set the right expectation and reduce unnecessary follow-up.

This is also where a good administration experience matters. Staff need to find the relevant request, see what requires attention and complete the next step without piecing the history together from several screens.

Plan a manageable first release

B2B projects can expand quickly because every account has a variation. We help separate the core commercial journey from features that can follow. A first release should complete a useful buying process for an agreed audience.

We use representative customer types and orders during review, including the exceptions that matter to your operation. The release plan should cover existing accounts, product data, integrations and the ownership of post-launch checks.

Where you are improving an established platform, we also consider how current customers will continue working through the change. Communication and migration details belong in the project plan, not only the development backlog.

Let’s make trade purchasing easier

Tell us how customers place orders today, which platform you use and where your team has to intervene. Midoriweb can help shape a B2B buying experience that fits your commercial operation and gives customers a clearer reason to order online.